Building a Successful Blog

What essential elements must your blog possess to make sure it’s performing to its best? We’re getting close to the close of “The Right Foundation to Build Upon” section of our series, Building a Successful Blog. This section in the course is where I would like to concentrate our attention on some features of design that you can incorporate into your blog.

These are just some of the essential elements I believe must have in order to create a successful blog. The majority, if perhaps all of them stem from my own experiences over the last four years. Some are the ones that I received from my Twitter followers when I ask them the similar question. You may be wondering, “why are we talking about this here?” Onereason is because I want to.

Also, before you begin to design you must know what you want to include in your design. Knowing this will help make the initial design process run more smoothly. You and your design company will appreciate that you thought about these items now and not in the middle of the process. Visit:-

If you have any questions that you have to be aware of when you’re deciding on what your blog will look like and how it’s going to function they would be:

  • How will it affect the experience of your readers?
  • Do your readers know what they are looking for?
  • Are your readers able to find it simple to take part in the discussion you’re encouraging via your site?
  • If your readers wish to contact you, will they?
  • If they’d like to join to a service, are they able to do so find it easily? find?
  • Are you giving them what they need?

Key Components

1. Search Options

One of the goals you have as blogger should be to continue to have your visitors to your site. It is important to keep them engaged and reading every bit of content as you can convince them to read. And if they can’t find it, they are going to search for it somewhere else. To help your readers find what they’re looking for, offer an option to search at the top of your blog. The majority, if not all of the blogging platforms have an option of adding this to your blog if you are a DIY kind of person. Make sure to include the information. If you are dealing with an design business and if they’re competent, they will include this information without needing to inquire.

2. Contact Information

Even if you don’t provide your readers with a physical address or a phone number, you must to make it possible for them to reach you. I do this in various ways. There are times when I may include my email address in the content so that readers can reach me regarding a particular post if they’d like. The main component we use to give our contact details is our Contact Page.

In my contact page I provide my physical address, the social media/networking services I use and there is also a contact form. Contact forms are sent to my email when it is filled out by a reader. If you’re a firm or a professional service firm What are the best ways for your visitors to contact you? Be sure to give them the many options you can. One of your main goals as a firm or company is to attract leads. Find a way to accomplish this.

3. Call to Step up

Together with the “Contact Information” discussed in #2, you require what is called the Call to Action. Also, if you’re either a service or business firm, wouldn’t one of the goals of your marketing plan to gather leads? A call to action will help you achieve this.

You want to provoke your readers to contact you, get rates, sign-up or purchase from you. A call to action could be an invitation to sign up for an ezine or newsletter for free that you offer to your readers. It could be as simple as a quick form to ask them for details about a product you’ve recently introduced. The ways you can use the concept of a “call to action” are always endless.

Additionally, if you use it properly, you’ll build an audience of people who have signed-up to receive information from you. Make use of this feature to boost your marketing campaigns.

4. Subscription Options

This is another one of those elements that should be located at near the very top of your site and easy to locate. Make it clear and easy for your readers to subscribe via RSS as well as Email. Why are they both? There are people who don’t know about RSS or even comprehend it. Everyone knows what email is. We provide both options in all the blogs we design for our clients. I don’t care about which blog our users use. The important thing here is to ensure it’s prominent and easy to sign up to. And don’t put a whole list of those subscription option icons on your blog. The first thing to note is that they are tacky and you don’t require them. If you will just use the universal button, and burn your feed using an feed services and get the feed they want.

One of the things we provide is a link to a brief video explaining what RSS is. Although there are a lot of readers of blogs, the use of and understanding of RSS isn’t as good as it is supposed to be. This is the reason you must explain the basics of what RSS is and how people might benefit from it.

5. Categories (Your blog’s Index)

The categories that you should have on your blog are your blog’s index. This sidebar area must be on the uppermost part of your sidebar so that it is easily accessible. Also, you should restrict your categories to not more than 20 categories. (Yes I’m aware that there are too many categories blog posts on Profit For Blogs). Every blog post should have a category assigned to it. (One category is the most effective. If you are required to assign additional “tags” to your post you should use tags and not more than one category). This in turn will enable your readers to locate those posts using categories, just as one would do with for an index. You could also create a table with content. Additionally, when someone is searching for blog information it is likely that they will going to utilize the categories just like an index. They will be using categories before they will use any archive calendar. This is the reason I am not a huge fan of archive calendars on a blog. I believe they’re an unnecessary waste of space.

Certain bloggers put their categories listed in their sidebar or on the top of their pages. This is fine if your blog is well established and you have many users. However, for a newer blog, you should put them on the sidebar so they can be easily located. Utilizing categories is another method we can keep our readers in our blogs longer. They might not just read the original post which led them to the blog. They could also search for other posts on the subject or another using your categories to find those other post.

6. Pages for Products or Services

Even though we discussed the concept of a Service Page in a previous post. It’s something important to mention it again here. I believe your product or service pages is that important and it is an important element of your blog. It should be clear and simple for your visitors to determine the services or products you offer. This is your opportunity to tell your audience what you have to offer them. It is true that you will publish blog posts throughout the week. Some of them will most likely discuss your services or products. But these blog posts are not “static” pages. They move down the page until some point in time they disappear off the front page. Your page for your product or service is one of the crucial components that are also an “static” page.

Make it easy to find. It should be in your tab navigation and/or in the sidebar. This could be your business or firm’s brochure. Don’t ask your visitors to make guesses trying to determine what you are doing. If you’re going to use the term “Page” for this, place your contact information on it and include a contact form as well. Keep your goals in mind in the context of why you are writing a blog. I will almost bet you that the reason is to create an association with these readers and hopefully make them make contact with you to purchase their product. Give them what they need to know about the products or services you sell or do.

7. Relevant Content

It’s a simple thing to do in my opinion. If you don’t provide your visitors with relevant, up-to-date content, why would they ever become regular readers. They won’t. Visitors to your site will look elsewhere for answers to their questions or to find solutions to their problems.The most important thing is this. If your website doesn’t contain quality current, accurate, and relevant content and information, the other components we are discussing on this page and next post will not matter at all. Your readers will not come back and your blog will definitely fail.


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