9 Website Redesign & Refresh TipsYou have probably heard of Marie Kondo by today: she sparked an entire movement of decluttering, and contains a Netflix show known as”Tidying Up With Marie Kondo.”Also referred to as the KonMari method, her attention is on coordinating your house by getting rid of items that do not”spark joy.”While her strategy applies more to dresser drawers and workspaces, there’s no reason why you can not Marie Kondo your site! Just like your home and office, your site has to be cleaned from time to time.
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Here are 9 website redesign and refresh tips to help you get the maximum from this experience:Can a material auditYou can’t see where you are going if you do not understand where you have been, right? A content audit is about taking inventory of all of the articles on your site so you can see what is relevant and what is not.If you have got blog posts which are years old, then it is time to determine if there’s worth in repurposing them together with up-to-date content, or down them. Many of our really old posts are either being trashed or repurposed for future, more up-to-date posts.Take care to not kill a blog post that’s driving a massive chunk of your visitors, but don’t hold on to every article if the information is no more applicable or your target audience has changed.Furthermore, if you have products or services available online, guarantee that the description and pricing for every is current.Revisit your content plan As you’re doing your content audit, explore your analytics to find out what content people are spending time on and what content is performing poorly.When you’ve got a clear picture of your best-performing posts, videos and blogs, it is possible to work on producing fresh and engaging content and/or repurpose the right stuff.It can be helpful to create a content calendar that breaks down months or weeks by motif.Let us use marketing for wellness coaches as an example. Back in June, you could focus on water-based workouts, refreshing summertime meals and the importance of sunscreen. Brainstorm a list of ideas and move from there!Make sure your pages look great on mobileYou should be keeping mobile in your mind every time you create a new piece of content, and now is the opportunity to take an even closer look.Too many business owners put their energy into site redesign, neglecting this crucial part of the user experience. Or, some business owners believe their audience doesn’t utilize mobile to get their site.That is a poor assumption which can have huge consequences. Many people are surfing your site, studying your eNewsletter and checking out your site in their smartphones. If in doubt, check your Google Analytics that will tell you just how much site traffic comes from mobile phones.Make sure web pages are simple to follow, buttons are big enough to click and no material is lost when you’re considering it on a smartphone.Check for broken linksThis is just another fantastic way to dust off your website. Broken links not only annoy and potentially drive away visitors (often sending them right to your competition), but they are also bad for the search engine positions.There are various tools that allow you to scour your site for broken links, so use them.Update your About Us page if desired Can you have bios from employees who left six months ago? Has your company received new awards or accolades?If a potential customer lands on your site and sees outdated info, they’re going to think twice about buying from you, so keep your About Us page refreshing and polished.That is essential not only to tidiness, but to website security.You may be tempted to dismiss these messages telling you to update to the most recent version, but they’re essential to prevent security vulnerabilities and keep your website at optimal speed and functionality.This is especially crucial if you have accessibility to people’ information like credit card numbers and email addresses.Consider a website refreshMaybe your business has developed and you wish to rebrand your logo. Or, perhaps you’re seeing photos from two decades back in your”What’s New” page!Let us use the example of a health and wellness site layout. If a wellness coach initially worked together with millennials with restricted budgets but now targets pregnant and breastfeeding women for meal and workout planning, he or she’d have to add brand messaging, photos and content which appear to the new target audience.Small adjustments can make a significant difference, but be sure that you’re rebranding for the ideal reasons if you’re thinking about updating a key part of your new identity. Here’s one of my site posts that might help: The Right Reasons for Rebranding Your organization Logo.Check for clear calls to actionYou need to show people what to do, or what they’ll probably do is leave. Now’s the time to fix clunky CTAs that are not working (look at your stats for insight) or find pages where they are missing.Use actionable text that draws on your visitor (think”Download the eBook” not”Click here”).Create CTA a principal focus. If you have lots of hyperlinks, images and copy competing for attention, your call to action might get lost.Create urgency with words such as”today” and”now.”Experiment with the first person. According to a research by Unbounce, changing button text in the next person (“Start your free trial”) to the first person (“Start my free trial”) led to a 90 percent increase in clicks.Powerful CTA for training Site Speed up your siteDo some pages in your website take a while to load?In accordance with MatchMetrics, 14 percent of your audience will begin shopping at a different site if your page loads are slow, and 23 percent will simply stop the shopping experience or wander away from your computer.Take a long look at your hosting provider, image videos and sizes and plugins to start to get to the root of what is causing your lagging responsiveness.Whether you’re just freshening up your online presence or wish to do a complete website redesign, then get professional help if necessary.Imagine having time and energy to become creative, network, build strong business relationships and do what you love to perform while an experienced, skilled and passionate”all-in-one” boutique business relieves you of the burden of having to know how to do it yourself.Susan Friesen supplying 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of this award-winning internet development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Advisor, and Social Media Advisor. She works with entrepreneurs that struggle with having the absence of knowledge, ability and support needed to create their own online business presence.As a result of working with Susan and her team, customers feel confident and relieved knowing their online advertising is in trustworthy and caring hands so they can concentrate on building their business with peace of mind at having a perfect support system in place to guide them every step along the way.